How To Make Money On Instagram In Nigeria [2023]

How to make money on Instagram in Nigeria is becoming more easier as the Instagram community in the country is growing rapidly. Millions of people are joining the platform every day. Nigeria was one of the first countries in Africa to join the platform and it has continued to grow and develop since then.

Instagram is now used by millions of Nigerians to share photos, videos, and stories, as well as to connect with friends, family, and businesses. Instagram is an essential part of the Nigerian digital landscape and is used by people of all ages and backgrounds.

How many followers do you need to make money on Instagram? Can Instagram users get paid? How do beginners make money on Instagram? Does Instagram pay for reels in Nigeria?
Does Instagram pay Nigerian creators? These questions and more we’ll be answering in this post.

Instagram usage in Nigeria by the numbers

Instagram usage in Nigeria is on the rise. According to Statista, the number of Instagram users in Nigeria rose from over 25 million in 2020 to over 31 million in 2021. This is due to the growing popularity of the platform in the country. Instagram is increasingly being used for entertainment, business, and political purposes.

Its a great way for brands to reach a large audience and for influencers to gain exposure. Instagram is also used by many Nigerians to share their experiences and connect with their friends and family.

How to make money on Instagram in Nigeria

Making money on Instagram is becoming increasingly popular. In summary, the best way to make money on Instagram is to create content that is valuable to your followers. You can monetize your content through sponsored posts, affiliate marketing, or by selling your own products. You can also make money by creating sponsored stories, hosting giveaways, or creating a membership program.

In addition, you can make money by offering consulting services or selling digital courses. Keep in mind that it takes time to grow an audience and make money on Instagram, so be patient and consistent in your efforts.

Let’s go into detail on some of these methods. We’ll be talking about making money on Instagram as a Nigerian by engaging in:

  1. Affiliate Marketing
  2. Selling Products
  3. Creating a Membership Program
  4. Offering Consulting Services
  5. Selling Digital Courses
  6. Influencer Marketing

#1. How to make money on Instagram in Nigeria with Affiliate marketing

Here are useful tips on how to do affiliate marketing on Instagram to cash out:

  1. Create highquality content that is relevant to the affiliate product.
  2. Make sure your content is very engaging and shareable.
  3. Post regularly and consistently to build an audience of Nigerian Instagram followers (see where to get some here).
  4. Buy real Nigerian Instagram followers who will purchase your affiliate products
  5. Link to the product in your posts and stories.
  6. Track your performance and adjust your marketing strategy accordingly.

#2. Selling products on Instagram

Here are useful tips on how to sell your own products on Instagram. Take notes:

  1. Focus on a niche audience and create content that appeals to them.
  2. Post frequently to grow your audience.
  3. Use relevant hashtags to attract more followers.
  4. Talk about the benefits of the product in your posts and stories.
  5. Offer discounts, promotions, and giveaways to your followers.
  6. Track your performance and adjust your marketing strategy based on what works.

#3. Creating a Membership Program

Step by step, here is exactly how to create a membership program on your IG and monetize it:

Step #1: Decide on the type of membership program you will create:

There are different types of membership programs, so youll need to decide which one works best for your business. Do you want to offer discounts on products, access to exclusive content, or a combination of both?

Step #3. Design a landing page for your membership program:

Create a landing page (or one page website) on your website or on your Instagram profile that explains the benefits and features of your membership program.

Step #4: Promote your membership program:

Use Instagram stories, posts, and ads to spread the word about your membership program and encourage your followers to join.

Step #5: Track your membership program’s performance:

Monitor the performance of your membership program and make adjustments as needed. Track metrics such as the number of members, engagement, and revenue generated.

#4. Sell Consulting Services on Instagram

There are a multitude of consultation services you can sell on Instagram to make money while living in Nigeria. Whichever you end up selling will largely depend on your expertise and knowledge in that field. They are:

  • Freelance Writing Consultation
  • Social Media Management Consultation
  • Digital Marketing Consultation
  • Graphic Design Consultation
  • Web Development Consultation
  • Online Course Creation Consultation
  • SEO Optimization Consultation
  • Video Production Consultation
  • Copywriting Consultation
  • Branding Consultation etc.

How to sell consultation services on Instagram

  1. Create a clear profile: Make sure your Instagram profile clearly states who you are and the services you offer. Use relevant keywords to help users find you more easily.
  2. Post content related to your services: Sharing content related to your services is a great way to attract potential clients and demonstrate your expertise. Share tips, advice, or interesting information that is relevant to your services.
  3. Offer free advice: Post questions or surveys related to your services and offer free advice to those who respond. This is a great way to build relationships with potential clients and demonstrate your knowledge.
  4. Use stories: Take advantage of Instagrams Stories feature to share realtime updates and advice related to your services.
  5. Leverage hashtags: Use relevant hashtags to make your posts more visible and connect with potential clients.
  6. Reach out directly: Reach out directly to potential clients and let them know about the services you offer. If appropriate, you can even offer a free consultation or discounted rate.

#5. How to earn money on Instagram in Nigeria by Selling Digital Courses

1. Create valuable courses Start by creating courses that offer valuable content, are easy to follow, and are interesting to your audience.

2. Promote your courses on Instagram Make sure to share links to your courses on your Instagram profile, stories, and posts.

3. Use Instagram ads Utilize Instagram‘s ad platform to reach more people and increase your course sales.

4. Make sure you have an engaged followership – Having Nigerians who follow you on Instagram is key to making this work. You must have followers who will comment on posts, answer questions, and respond to messages and most importantly, buy these digital courses. A great way to grow these kind of engaged following without wasting more time is to use a trusted Instagram growth service like this one.

5. Utilize influencers Reach out to influencers in your niche to help promote your courses. (you can actually use micro influencers like this Nigerian lady to promote your course.)

6. Highlight success stories Showcase success stories of customers who have taken your courses to increase credibility and trust.

7. Offer discounts and promotions Offer discounts and promotions to increase sales and get more people to sign up for your courses.

#6. Influencer marketing

Tips to make money from influencer marketing on Instagram

1. Choose the right niche Start by selecting a niche that you are passionate about and that your audience can relate to.

2. Create interesting content Create content that is interesting, entertaining, and informative.

3. Get involved in conversations Connect with your followers and potential customers by getting involved in conversations.

4. Offer discounts and promotions Offer discounts and promotions to your followers to encourage them to purchase products or services from your brand partners.

5. Utilize influencer marketing platforms Use influencer marketing platforms like Nanotrybe to put your profile in front of potential clients.

6. Track and measure performance Track the performance of your campaigns and measure the results to make sure you are getting the best ROI.


One thing is for sure when trying to make money with Instagram in Nigeria – you must have an active, engaged audience willing to listen to you. And the best way to do this without spending years in the process is to grow your Instagram community quickly using Folofologram (check them out!).

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